AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Estonia: Q2 2025
Explore the performance trends of the top beauty retail apps on iOS in Estonia during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, Notino: profumi e cosmetici showed a fluctuating trend in weekly downloads, peaking at around 952 in early May and closing the quarter with approximately 374 downloads.
Douglas Eesti experienced a decline in downloads from 207 at the start of the quarter to 63 by the end, with a brief increase to 197 downloads in early June.
MAKEUP - Beauty without limits maintained a relatively stable download rate, starting at 90 and ending at 88 downloads, with a mid-quarter peak of 101 downloads.
Gold Apple: beauty store saw a gradual increase in downloads, beginning at 26 and reaching 45 by the end of June.
Finally, Dermosil had a modest download performance, starting at 18 and fluctuating throughout the quarter, ending with 16 downloads.
For more detailed insights, visit Sensor Tower's platform to explore these trends further.
